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CREATE RECRUITING VIDEOS THAT
ACTUALLY ATTRACT POLICE OFFICER APPLICANTS!
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Video, video, video, video, video, video, and…video!
It’s all the rage these days in terms of growing your social media following. Guru’s everywhere, law enforcement related or not, are selling/telling you how you need to be using it if you want to effectively pedal your brand and fill those Police Officer vacancies of yours. It’s a lot to take in, and with all the options that are available out there, it can be very confusing.
What would be great is, if someone made a quick guide to social media video, right?
OK, now that you know one of the reasons I created this guide...let me tell you about the other. For a few years now, one after another, I’ve seen police agencies spend a ton of money on professionally produced recruiting videos. Their hope was that candidates would take one look at them, say to themselves, ‘hey, that place looks good to me’, flood their inboxes with applications, and thereby solve their recruiting problems.
It all sounds great, and we’ll cover this a bunch inside this police marketing 101 guide, but many agencies found out that while recruiting videos look awesome, they’re not actually great at attracting applicants. This is because recruiting videos are cookie cutter in nature, far too long to watch, and are a one and done solution unless you want to fork over some more cash.
I don’t want to see you waste any more time or money on ineffective solutions! So my Police Recruiters Guide to Social Media Video is here to give you some ‘bread for your head’...so you can start getting the absolute most out of social media video!
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What you'll learn in this free
easy to understand guide:
The 2 major categories of social media video and which is best for your police recruiting
Examples of police recruiting social media videos that will help you hire more Police Officers
My favorite police marketing tools to help you produce great social media videos
A breakdown of the most common videos used by police agencies on social media
I was a Background Investigator and Recruiter at the Glendale Police Department in Glendale, Arizona for well over a decade and after 20 years of police service, I retired in 2024 to focus on ‘For Cops’ Training - my online Police Marketing training academy. Committed to authenticity, innovation, positivity, understanding, and a success mindset my passion is helping you become the most knowledgeable, passionate, and powerful promoter of your agency in a way no one else possibly replicate.
As your Police Marketing FTO, I'm on a mission to teach law enforcement agencies my proven Police Officer recruitment strategies so you can meet your applicants where they're at, build a relationship with them, and show them that people like them work for you! Or, as I like to call it - recruiting like it’s 2025!
You can rest assured that all of my social media channels, Marketing ‘For Cops’ Newsletters, YouTube videos, and online courses are all hell bent on one thing...
Improving your police recruiting one post, one lesson, and one agency at a time so we can restore the future of this awesome profession we all love so much.
Welcome to the right side of vacancies!
