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TURN YOUR POLICE RECRUITING
SOCIAL MEDIA PAGE INTO AN

APPLICANT ATTRACTING MACHINE!

For Cops Training Police Marketing 101 logo

Stop guessing about what to post and start recruiting on purpose. 

Police Recruiting Social Media Driving School logo
Tom Sye Police Marketing FTO

Learn how to use social media to attract, connect with, and convert the high quality police officer applicants you’ve been trying to reach.

IF YOUR SOCIAL MEDIA ISN'T DELIVERING LIKE IT SHOULD...
WATCH THIS!

Let me break it down for you.

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YOUR RECRUITING PAGE SHOULD BE BRINGING YOU APPLICANTS.
PERIOD.

Tom Sye, Police Marketing FTO

Most agencies already have a police recruiting presence

on social media, which is great. That’s not the problem.

The problem is how it’s being used.

Right now, your plan probably looks something like this:

  • You post when you have time

  • You share job announcements and hope the right people see them

  • You try different things and hop on trends, but you’re not really sure what’s working

  • You get engagement here and there…just not the kind that turns into applicants

And because of all that, it feels like you’re doing the right things…but nothing’s really changing. Right?

If it's not, there's a reason for it.  

HERE'S THE REALITY
SOCIAL MEDIA ISN'T ABOUT POSTING MORE, getting a ton of likes or going viral.

It’s about using it with purpose.

Post something.

 

Check the box.

 

Move on.​

They use it to connect.


They build trust.


And they guide people toward taking action.

Until you do that, your page will keep doing exactly what it’s doing right now…

Most agencies are using social media like a bulletin board.

But the agencies that are actually bringing in applicants?

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computer screen with a police recruiting social media driving school logo and Tom Sye, Police Marketing FTO giving two thumb up
LET'S FIX THAT!
THE PART NO ONE SHOWED YOU

The Police Recruiting Social Media Driving School is a step-by-step training program that shows you how to effectively use social media for police recruiting.

Not just how to post...or to copy what everyone else is doing…

But how to create content that leads somewhere, builds trust with the

right people, and turns attention into applicants.

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  • A clear structure for your posts so they actually support recruiting instead of just filling your page

  • A simple way to write captions that guide people toward taking action

  • Proven post categories that help you attract the right applicants consistently

  • A repeatable system so you’re not guessing what to post every day

  • Clarity on what’s actually working so you can stop guessing and start getting results

  • A way to turn the effort you’re already putting in into real recruiting results

everything included in the course including police recruiting video lessons, social media drivers manual, page audit checklist, 30 day posting calendar, briefing document and lifetime support through our online community.
INSIDE THE COURSE
what you'll gain from this

Here’s what that looks like…

I built this course with the busy police recruiter in mind. Every lesson is clear, practical, and broken down so you can actually use it. I intentionally kept each one short so it fits into your day…not the other way around, so you can keep recruiting and improving at the same time.

THE MODULES
your road map to success

This is exactly how you go from guessing what to post to recruiting on purpose…

or from posting consistently to finally understanding what’s actually working.

Each module builds on the last so you can create a system that works in the real world.

Module 1 title screen

🚦 MODULE 1: The Rules of the Road

Build the mindset that most agencies completely miss.

This is where everything changes.

You’ll see why social media has become the recruiting table of 2026 and beyond, where your applicants are actually spending their time, and why most agencies are unknowingly using it the wrong way.

By the end of this module, you won’t just understand what to do…you’ll understand why it works and how to start thinking like a modern recruiter.

🪪 MODULE 2: License & Registration

Fix or refine your recruiting page before you ever post again.

Before content works, your foundation has to work.

In this module, you’ll learn how applicants actually experience your page, what builds trust in seconds, and what quietly pushes people away without you realizing it.

By the end, your recruiting page will feel clear, intentional, and built to guide people forward instead of confusing them.

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🚗 MODULE 3: Learning the Controls

Stop guessing and start being intentional with what you post and who you're posting for.

Most recruiters aren’t struggling with effort…they’re struggling with direction.

This is where you’ll learn who you’re really trying to reach, why random posting kills momentum, and how to start thinking about content in a way that actually connects with real people.

By the end, you’ll have a clear understanding of what to post and why it works.

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🛣️ MODULE 4: Defensive Driving

Avoid the mistakes that quietly kill recruiting.

A lot of agencies don’t have a content problem…they have a trust problem.

In this module, you’ll see what’s hurting your recruiting without you realizing it, from trend chasing to ineffective videos to the subtle signals your content is sending.

By the end, you’ll know how to protect your page, your message, and your credibility.

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📸 MODULE 5: Driving in the Real World

Learn what to post and how to do it in a way that consistently attracts the right applicants.

This is where everything becomes practical.

You’ll learn how to create content that builds trust, solves real problems, and helps people see themselves working for your agency without sounding desperate or forced.

By the end, posting won’t feel like guessing anymore…it’ll feel like a system.

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🧭 MODULE 6: Navigation System

Turn recruiting into something you can sustain.

Consistency is where most agencies fall apart.

In this module, you’ll learn how to build a simple, repeatable approach to posting that keeps you visible, builds familiarity, and doesn’t burn you out in the process.

By the end, you’ll have a system you can stick with long-term.

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✅ MODULE 7: Passing the Road Test

Put everything into action and start seeing real, measurable progress.

This is where it all comes together.

You’ll learn what success actually looks like, how to evaluate your content, and how to fix what’s not working without starting over.

By the end, you’ll feel confident in what you’re doing and how to keep improving.

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🏁 MODULE  8: Clear to Drive Solo

Walk away knowing exactly what to do next.

No more overthinking. No more second guessing.

This final section is about taking everything you’ve learned and putting it into motion with clarity and confidence.

​You don’t need more information…you need reps. And now you’ll know exactly how to get them.

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THE GUIDES
THE TOOLS THAT MAKE THIS WORK
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Social Media Driver's Manual

This 122-page guide is loaded with the information, terms, best practices, and real-world examples you need to keep you from crashing on the social media highway. It’s your go-to reference so you’re not just posting…you actually understand what you’re doing and why it works.

30 Day Social Media Posting Calendar

If you’ve ever stared at your screen wondering what to post, this solves that immediately. You’ll get 30 days of proven recruiting content ideas with built-in direction so you can stay consistent, show up with purpose, and stop guessing every time you log in. No more blank screens. No more overthinking. 

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Police Recruiting Page Audit Checklist

Before you worry about what to post, you need to make sure your page is set up the right way. This checklist walks you through exactly what to look for and fix so your recruiting page actually works before you ever hit publish. Because if your foundation is off, even the best content won’t get you results.

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Whether you’re just getting started or already posting every day, there’s a better way to do this. This course will show you how.

$199
About Tom Sye text graphic
Tom Sye Police Marketing FTO

Built by a Police Recruiter who's worked right along side of you. 

Listen, I didn’t stumble into social media recruiting.

I started using it early…back in 2015 when most agencies weren’t even close to taking it seriously yet.

While others were relying on traditional methods like job fairs, billboards, and out of state recruiting trips...I was already testing what actually worked online. 

Not just posting mind you…


But figuring out how to use social media to connect, build trust, and bring people into the process.

Over time, that turned into a system.

A way of using social media that consistently attracts the right applicants…without guessing, without overcomplicating it, without spending a ton of money and without relying on outside companies to do things for me.

That’s what this course is built on.

Not trends. Not theory. But what actually works.

Now, I'm going to show you how to do the same thing for

your agency.  

Police Recruiting Social Media Driving School logo
$199

The Police Recruiting Social Media Driving School will show you how to turn your police recruiting page into an applicant attracting machine. 

You’ll learn how to use social media to connect with the right people,

build trust, and guide them toward taking action.

No guessing. No overthinking.

No more relying on outside companies to do it for you!

When you’re done with this course, you won’t just be posting…


You’ll be recruiting on purpose!

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Tom Sye, Police Marketing FTO

WHO THIS IS FOR

IF THIS SOUNDS LIKE YOU...

  • You know your social media should be bringing in applicants…you just don’t know what “more” actually looks like

  • You’re posting consistently but it’s not producing anything but likes, comments, and shares

  • You’re tired of guessing what to post and hoping something works

  • You’re ready to treat social media like a recruiting tool instead of a bulletin board

  • You want a clear, repeatable way to actually turn attention into applications

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Tom Sye Police Marketing FTO
WHO IT'S NOT
THIS ISN'T YOUR THING IF...
  • You’re looking for a quick fix or a one-time post to solve everything

  • You think recruiting success comes from going viral

  • You’re expecting outside companies to do the work for you

  • You’re not willing to stay consistent and apply what works

  • You’re more interested in looking busy than actually getting results

frequently asked questions

Frequently asked questions

Police Recruiting Social Media Driving School logo
$199

The Police Recruiting Social Media Driving School will show you how to turn your police recruiting page into an applicant attracting machine. 

You’ll learn how to use social media to connect with the right people,

build trust, and guide them toward taking action.

No guessing. No overthinking.

No more relying on outside companies to do it for you!

When you’re done with this course, you won’t just be posting…


You’ll be recruiting on purpose!

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