My Top 5 Social Media Platforms for Effective Police Recruiting in 2025!

Thanks for reading the Marketing 'For Cops' Newsletter. Want this newsletter delivered straight to your email every week so you don't have to remember to check LinkedIn? Join my Police Marketing Squad and I'll send it to you every Thursday morning! Forever free, always delivering knowledge, and never spam!

Are you ready to finally start reaching all of those awesome Police Officer applicants you’ve been searching for?  🙋‍♂️🙋‍♀️

Well, look no further, I’ve got you covered. ✔️

Here are my 2025 top 5 social media platforms for effective police recruiting that will help you fill your inbox with plenty of qualified applicants who want to work for you…and only you...keep reading! 👀

Hey everyone, it’s Tom Sye your Police Marketing FTO, and if you are tired of playing the guessing game on which social media platforms you should be using, I just became your new best friend. 👋

But…before we go running off to do karate in the garage together, let’s get to what you came for…the lowdown on exactly which social media platforms are going to help you most with your police recruiting efforts.  💪

Here are my top 5 social media platforms for Police Officer recruiting in 2025…

1. Instagram

Yes…there are bigger platforms with more users out there, but for my money, and more importantly when it comes to spending no money, there isn’t a social media platform in the world better at attracting police officer applicants than Instagram. 💯

It is an absolute hot bed for 21-30 year olds who are constantly visiting the app, scrolling to keep up with friends and interests they have as opposed to the entertainment factor they get from TikTok…more on them later. 🕐

As for laterals…don’t let their lurking fool you.  They’ll never like or comment on your stuff…but believe me, they’re watching.  Deliver the content they wanna see and you’ll do well here. 🙌

2. LinkedIn

If having LinkedIn ranked so highly on this list surprises you…there’s a good reason for that.  You’re not currently experiencing the power of the platform and likely don’t have an account focused on your agency’s police recruiting! 🤯

This platform is jam packed with lateral applicants, military folks, college kids looking for what’s next and most importantly, a loyal and passionate army of current and former police officers from all over the country who if they like what you’re doing will actually share your stuff and vouch for your agency even if they don’t work for you!  Home run! ⚾

If you want to do your police recruiting a favor in 2025…be on LinkedIn! 😎

3. Facebook

Most of you watching this will already have a Facebook page up and running and if not…umm where the heck have you been…Facebook’s been around forever, huh? 🤷‍♂️

While this is the social media platform that most agencies utilize, and don’t mistake what I’m about to say here, you should definitely have a presence on Facebook, this means there’s a lot of competition on the site and the fight for views and attention is a mighty one especially when you consider all of the ads that police agencies purchase every month here, making this just an average performer in my opinion and hence the mid ranking. 😑

Facebook is a great platform though for employees and their families to interact with you so you should definitely take advantage of the algorithm boosts you will get from them by posting wholesome content with lots of people featured regularly. 👍

4. TikTok

This one wouldn’t have made my list last year only because I wasn’t using it for police recruiting at the time, but since beginning an account halfway through the year, I’ve come to like this platform a lot as well. 😀

Even with the banning of the platform for a few hours in January and its current interim status in the United States, this is still a platform you should be utilizing for your police recruiting.  It’s loaded with people in the exact age group you’re looking for and is widely popular amongst them. 🤩

Video is king on TikTok, but I’ll let you in on a little secret of mine…my photo posts are actually outperforming my video posts here…by a lot.  Like, not even close!  Stand out from the sea of videos and post some photos for some easy engagement. 📈

5. YouTube

This spot was actually a really close evaluation between YouTube and X but I’m going with YouTube simply because it’s the largest social media platform in the world and still has a ton of potential for your police recruiting if you can figure out how to get your potential applicants to subscribe to your channel.  🗞️

There’s a million ways and opinions to go about it, but for me, I see YouTube, mainly as a learning platform, so stick with live stuff and tip videos to keep people interested in what you’re doing and coming back to learn more. 👌

YouTube shorts, which are videos up to 3 minutes in length, but typically under 60 seconds are an easy way to get a lot of people checking out your stuff because YouTube’s algorithm favors these and pushes them out to the masses, but caution...the boost you get will be nowhere near targeted in nature. 🧑‍🦯   

Ok…there you have it.  My top 5 social media platforms for police recruiting in 2025.  Use these platforms to meet applicants where they’re at…build a relationship with them…and show them that people like them, work for you. 😍

Ready to dive in a little deeper on this subject for your police recruiting?

My newly updated Social Media Rap Sheet will break down 8 of today’s hottest social media platforms and teach you about their typical users, what’s been working for me, what’s not been working for me, and will give you my honest and forthright recommendations for each platform all for free.  Doesn’t get much cheaper than that! 💸

Download your copy now on my website by visiting forcopstraining.com/smrs 

Have a friend at another agency who really needs to see this newsletter?  Share it with them so they can learn too!  Trust me, they’ll be stoked that you did, and the future of our profession will thank you later. 🤝

Have more questions about police recruiting, marketing, or anything else you're struggling with? Don't hesitate to reach out...I’m always here to help. 🙏

Until next week my Police Marketing Squad, happy recruiting! 😃

Tom

---

Did you find this newsletter valuable? Make sure to like & comment below. 👇

I'd love to hear from you! 🤩

Also, if you know someone who needs to see this content, please share my newsletter with them! I would appreciate the help in spreading the knowledge that will benefit us all and make our profession stronger! 💪

Have a marketing or recruiting topic you would like more info on? Drop me a message 📩 and let me know what you would like to learn! It might just make its way into next week's newsletter! 🤞

---

👋 I’m Tom Sye, your Police Marketing FTO. I founded ‘For Cops’ Training to teach Police Departments how to attract more qualified candidates through the same tried and tested methods I’ve used for the past ten years at my own department to keep up with turnover and stay ahead of vacancies.

Want to learn more about police marketing and recruiting? 👇

🔔 Follow my profile

✅ Connect with me

🗞️ Subscribe to the Marketing ‘For Cops’ Newsletter

You can also connect with me on Instagram, Facebook, X, or visit my website at www.forcopstraining.com to learn more about my Police Marketing courses which are enrolling right now!