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The social media tutorial to get your police marketing journey started is here!
If you’ve ever opened Instagram and wondered how agencies are actually supposed to use it, you’re not alone.
Instagram 'For Cops' is a foundational course created specifically for law enforcement professionals who were never trained on how Instagram works but are still expected to manage it correctly and confidently.
This course brings clarity to a platform that often feels fast, visual, and overwhelming, and helps you feel comfortable using one of police recruiting's most visible social media tools.
This course is not affiliated with nor endorsed by Instagram in any way and all rights to their company name and likeness belong to its parent company.
WITHOUT ALL THE confusion!
USING INSTAGRAM
HERE'S THE REALITY...
YOU WEREN'T TRAINED FOR THIS!
Most agencies assign Instagram duties without explaining how it works, how it’s different from Facebook, or even why it feels so unfamiliar. (Ask me how I know that one!)
You’re expected to post, engage, and keep up, all without any real platform training.
That creates hesitation. Things feel rushed. You’re never quite sure if you’re using Instagram the way it was intended.
That’s not a you problem...
That’s a training problem.
Instagram wasn’t designed with law enforcement in mind.
EXISTS TO FILL THAT GAP!
INSTAGRAM 'FOR COPS'
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This course was built to slow things down and will walk you through how Instagram works at the platform level, so you can understand what you're looking at, what tools matter the most, and how all of it fits together.
You'll learn how profiles, posts, and basic engagement function without feeling rushed or overwhelmed. We're not talking strategy. We're not thinking about trends.
Just delivering a clear understanding of how to use Instagram.
BUILT FOR YOU
lAW ENFORCEMENT specific!
This course was built specifically for law enforcement professionals who have Instagram on their plate but never received formal training.
Police Recruiters
Police Marketers
Human Resources
If Instagram feels confusing, or if you’ve avoided it because you weren’t sure where to start, this course meets you exactly where you are and brings clarity without judgment.
INSIDE THE COURSE
TRAINING & SUPPORT TOOLS!
This course was built specifically for law enforcement professionals who have been tasked with managing Facebook as part of their job.
Instagram 'For Cops' includes step-by-step video lessons that show you how Instagram works and how to navigate the platform with confidence. You’ll see where tools live, how profiles are structured, and how posting works in real time.
You’ll also receive practical bonus resources designed to support you while you’re using the platform, not just learning about it.
The Instagram Basic Guide to Posting walks you through the mechanics of creating a post on the platform in an easy to understand and digest format complete with detailed screenshots to keep you on track of what you're doing.
The Meta Business Suite Cheat Sheet provides you a visual accompaniment for scheduling posts, answering messages, and replying to comments so you don’t have to hunt for tools or guess where things are.
You’ll have 30 days of access to the course, giving you time to watch, revisit, and build real comfort with the platform. Plus you get lifetime support through our Social Media For Cops online community.
$25
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WHAT YOU'LL LEARN
Instagram basics explained!
Throughout the course, you’ll learn how Instagram profiles are set up, how posts are created, and how basic engagement works on the platform. You’ll understand how Instagram differs from Facebook and why it feels the way it does.
You’ll also learn how to avoid common beginner mistakes that cause confusion or slow people down. By the end of the course, Instagram will feel familiar instead of intimidating.
This course will make Instagram...make sense!
The goal is simple. When you log in, you know what you’re doing.
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This course does not teach recruiting strategy, content planning, or how to attract applicants.
Those skills are intentionally taught later in my Police Recruiting Social Media Driving School.
Instagram 'For Cops' focuses on understanding how to use this social media platform first, so advanced training down the road feels clear and manageable instead of overwhelming.
WHAT YOU WON'T
WHAT THIS COURSE IS NOT!
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WHY IT MATTERS
CONFIDENCE STARTS HERE!
Instagram can feel fast and unforgiving when you don’t understand it.
Once you do though, everything changes.
Posting feels calmer. The platform feels more predictable.
Confidence replaces hesitation.
This course gives you the foundation that makes your future progress possible.
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$25
This Instagram 'For Cops' mini course will give you the foundation most people never receive.
You’ll feel comfortable navigating Instagram and understanding how the platform works. You’ll know what you’re looking at, how to post, and how to manage basic interactions without second-guessing yourself.
And most importantly, when you’re done with this course, Instagram will no longer feel unfamiliar or stressful.
Translation: you won't feel rushed. You won’t feel lost. You’ll feel ready.
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This course is not affiliated with nor endorsed by Instagram in any way and all rights to their company name and likeness belong to its parent company.
WHY SOCIAL MEDIA IS SO IMPORTANT
to THE FUTURE OF YOUR AGENCY!
Social media is the police recruiting table of 2026 and beyond!
One of the most important tenets of recruiting like it's 2026 is meeting your applicants where they are at...in fact, it's the first one!
Let me save you a lot of time here. Your potential Police Officer applicants aren't hanging out at those job fairs, career events, ball games, community events or any other place you keep sending your recruiting team hoping to fill your vacancies.
Nope. Your potential appicants are hanging out on social media...like all the time!
Did you know that 73% of Americans use some form of social media? Here's another mind blower for you...95% of Generation Z, you know...the ones that will make up the bulk of your work force in the not-so-distant future, actively use social media on a regular basis. Oh...don't forget to factor this in...
The average Generation Z social media user is active on six different social media platforms each and every day and 81% of them say they use it to be introduced to new products and services (your job openings fit well here)!
So, if you want to start attracting more applicants to your police agency and filling those vacancies of yours...it's paramount that you're on social media too!
The good news is: this course is designed to get you up to speed rather quickly...so you can do just that!
Check out the course options below and let's get you learning social media!
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I was a Background Investigator and Recruiter at the Glendale Police Department in Glendale, Arizona for well over a decade and after 20 years of police service, I retired in 2024 to focus on ‘For Cops’ Training - my online Police Marketing training academy committed to authenticity, innovation, positivity, understanding, and a success mindset that will help you become a knowledgeable, passionate, and powerful promoter of your agency in a way no one else possibly could.
As your Police Marketing FTO, I'm on a mission to teach law enforcement agencies around the world my proven police officer recruitment strategies so you can meet your applicants where they're at, build a relationship with them, and show them that people like them work for you! Or, as I like to call it - recruiting like it’s 2026!
You can rest assured that my social media channels, Marketing ‘For Cops’ Newsletters, YouTube videos, and online courses are all hell bent on one thing...
Improving your police recruiting one post, one
lesson, and one agency at a time so we can restore the
future of this awesome profession we all love so much.
Welcome to the right side of vacancies!
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frequently asked questions
$25
This Instagram 'For Cops' mini course will give you the foundation most people never receive.
You’ll feel comfortable navigating Instagram and understanding how the platform works. You’ll know what you’re looking at, how to post, and how to manage basic interactions without second-guessing yourself.
And most importantly, when you’re done with this course, Instagram will no longer feel unfamiliar or stressful.
Translation: you won't feel rushed. You won’t feel lost. You’ll feel ready.
This course is not affiliated with nor endorsed by Instagram in any way and all rights to their company name and likeness belong to its parent company.